How NGOs Can Leverage Literacy Rates in Rural Areas to Increase Employment

Access to information about trends in nonprofit technology, online fundraising, and social media often does not reach growing NGOs – especially those in rural areas. Many lack information on how to create their own websites, publish an email newsletter, accept online donations, and use social media effectively. It’s not for lack of desire or technical capability, but simply due to a block in information flow. Last year, Chatonguri village from Morigaon district (Assam) made headlines for becoming the first village to witness cashless transactions. This year, it made headlines for another reason.  Assam has 85.9% of population situated in the rural setting. According to the 2011 census, there are 15,685,436 literates in the rural setting.

Praniti is an NGO situated in Chatonguri and they have been educating rural women and teaching housewives to do data entry jobs. They even helped young girls to get jobs from home. Their good work is limited to their village. They aim to help other locals. They also want to rope in more volunteers and more resource people who could help them to train youth for employment. They have a vision and the drive to transform but they are lacking the opportunity and resources to realize their dreams.

They approached SociallyGood to reach out to more people using social media platforms. They posted an updated their activities frequently on all the social media platforms. With a wider outreach, Praniti NGO had been able to connect with more volunteers, some donors and also managed to tie up with a corporate from Guwahati for CSR activities. The NGO has been able to keep in contact with their donors and volunteers. They also got invited by the neighbouring village Sarpanch to train their village women and children. SociallyGood can help your non-profit too, to flourish in the following ways.

Reach out to more people

Despite great efforts put in by NGOs, sometimes their work does not reach out to the people who also include potential volunteers and donors. Both volunteers and donors help an NGO to fulfil its noble cause of serving the society. Reaching out to more people also helps to identify more people whom the NGO could help. As seen in Praniti NGO’s case.

Manage events

Using online platforms such as their own websites, LinkedIn, Facebook, and Instagram helps to create awareness about an upcoming event, plan and manage them in a more organized way. Praniti NGO also hosted four events for all the women and children it trained. They also received the coveted Nari Shakthi Puraskar that year. They managed the event publicity and online donations using Socially Good app.

Build closer donor and volunteer relationship

Using Socially Good’s digital platform, the increasing number of volunteers, as well as the donors, were kept in the loop regarding various events and awards. In case of an emergency or a sudden calamity, both volunteers, as well as donors, could be approached immediately for help.

Monitor real-time mentions of your brand and causes.

Using Socially Good enables NGOs to update themselves and get to know about their impact on others and how they are being perceived. Praniti was able to track all the media attention it caused and highlighted the same in its social media, and sent out images of the screenshots to its connections to appreciate their efforts.

Supercharge fundraising efforts – online fundraising efforts

Some of the villagers’ relatives were working across India and wanted to contribute. Using Socially Good platform, Praniti could reach out to various prospective donors and provided links for online donations through leading payment gateways. It became easier to collect funds according to the NGO’s preferred mode of payment collection.

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